Privacy notice

1. Who we are and how to contact us

Blue Fieldsports is a trading name of The Blue Group Limited, the data controller. The Blue Group Limited is registered in England and Wales, company number 06970017. Its registered office is Unit 10, The Tanneries, East Street, Titchfield, Fareham, England, PO14 4AR.

This notice explains how we use information in connection with retail, product enquiries, gunsmithing and other services, orders and after-sales support. Our trading brands are not separate data controllers simply because they have separate websites.

For privacy enquiries or to exercise your data protection rights, use our contact form or write to The Blue Group Limited at the address above. Please identify Blue Fieldsports or bluefieldsports.co.uk so that we can direct your request to the right team.

2. Information we collect

• Information you provide: your name, email address, telephone number and the information you choose to include in an enquiry.
• Service and relationship records: product and service enquiries, workshop instructions, account and order details, billing and delivery addresses, payment status, returns and support correspondence.
• Website and device information: IP address, browser and device details, requested pages, access times, security logs and cookie preferences; optional analytics information where enabled with consent.
• Eligibility and compliance information: identity, age, certificates, licences, end-use or other evidence where necessary for firearms, ammunition or other regulated goods or services.

Most information comes directly from you or your use of the site. Where necessary, we may also receive relevant information from your organisation or authorised representative, payment and delivery providers, or authorities involved in a required compliance check. Payment providers handle payment credentials; please do not send full payment-card details through an ordinary enquiry.

Some information is needed to answer a request, perform a contract or meet a legal requirement. If you do not provide it, we may be unable to proceed with the relevant enquiry, transaction or service. Optional information is not required simply to browse the site.

3. Why we use information and our lawful bases

• To respond to enquiries: to take steps you request before a contract, or for our legitimate interest in responding to customers, business contacts and other enquirers.
• To manage our relationship and services: to handle accounts, purchases, workshop services, deliveries, returns and support; to perform a contract with you, take requested pre-contract steps, or pursue our legitimate interest in administering business relationships where you act for an organisation.
• To meet eligibility, accounting and regulatory requirements: to comply with applicable legal obligations and, where appropriate, our legitimate interest in safe, lawful operations.
• To direct your enquiry: our legitimate interest in making sure authorised people within The Blue Group Limited, including the relevant trading-brand team, can respond.
• To operate and protect the site and business: our legitimate interests in reliable services, fraud prevention, security and administration, and applicable legal obligations.
• Optional website analytics: device and visit information used to understand site use, on the basis of your consent.
• Relevant marketing: consent where required, or our legitimate interest in appropriate customer or business communications where the law permits. You can unsubscribe from electronic marketing and object to direct marketing at any time.
• Legal rights and lawful requests: applicable legal obligations or our legitimate interest in establishing, exercising or defending legal claims.

We do not sell personal information. We do not use enquiry details for unrelated marketing without an appropriate lawful basis. Where we rely on consent, you can withdraw it without affecting the lawfulness of earlier processing.

4. Who may receive information

Access and sharing are limited to what is needed for the relevant purpose. Recipients may include:

• authorised staff and teams working for The Blue Group Limited under its trading brands;
• Odoo, our website and business-platform provider;
• payment providers, carriers and service partners where involved in your transaction;
• email, IT, security and professional advisers, and analytics providers where analytics is enabled;
• licensing, customs, export-control or other competent authorities when applicable;
• regulators, courts, law-enforcement bodies or others where disclosure is legally required; and
• a purchaser or successor where a business reorganisation or transfer requires it.

Providers processing information on our behalf must protect it and use it for the agreed purpose. A third party acting as an independent controller, such as a payment provider, may also provide its own privacy information.

5. International transfers

Some technology providers may process information outside the United Kingdom. Where required by UK data protection law, transfers must be covered by UK adequacy regulations, approved contractual safeguards or another permitted mechanism. You can contact us for information about the safeguards applicable to your information and how to obtain a copy.

6. How long we keep information

We keep enquiries and correspondence only as long as reasonably needed to respond, manage the relationship, meet legal or regulatory duties and resolve disputes. Customer, transaction and accounting records are normally retained for up to six years after the relevant relationship or transaction; regulated records are kept longer where applicable law requires it. Other service records are retained according to the purpose, the relationship and applicable legal requirements. Security logs and website data are retained according to operational need and service settings. Where analytics cookies are used, they can remain in your browser until they expire or you remove them.

7. Your rights

Depending on the circumstances, you may have rights to access, correct, erase or restrict personal information, object to processing, receive portable data and withdraw consent. In particular, you may object to direct marketing at any time. These rights are subject to the conditions and exceptions in data protection law.

Use our contact form to exercise a right. We may need to verify your identity. Requests are normally free of charge. You also have the right to complain to the Information Commissioner’s Office (ICO).

8. Data protection complaints

If you are concerned about how The Blue Group Limited handles your personal information, you can make a data protection complaint to us. This includes concerns relating to any of our trading brands.

Use our contact form or write to The Blue Group Limited, Unit 10, The Tanneries, East Street, Titchfield, Fareham, England, PO14 4AR.

Please explain your concern and how we can contact you. You may mark your correspondence “Data protection complaint”, but no particular form or wording is required. You can also complain through other channels, including to any of our staff.

We will acknowledge your complaint within 30 days, investigate it without undue delay, keep you informed of progress and explain the outcome without undue delay.

You also have the right to complain to the Information Commissioner’s Office (ICO).

9. Cookies and similar technologies

Essential technologies support website security, sessions and preferences. Optional Google Analytics helps us understand website use on the basis of consent. See the Cookie Policy for information about cookies. You can use the website’s cookie choices and your browser settings; removing cookies in your browser also removes previously stored analytics identifiers.

10. Other websites and changes

Each of our trading-brand websites has a notice explaining its own services, with The Blue Group Limited as the controller. Unrelated third-party websites have their own privacy practices. We may update this notice as our services or the law change; the revision date is shown above.