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đź“ś PRIVACY POLICY

Effective date: 1st July 2009

Last updated: 6th February 2026

This Privacy Policy explains how The Blue Group (“Company”, “we”, “our”, “us”), trading as Blue Fieldsports and Falcon Design, collects and processes personal data through our websites (the “Website”).

This Policy should be read together with our Terms and Conditions of Use.

By using our Website or placing an order, you acknowledge that your data will be processed in accordance with this Policy.

1. Company Information

The Blue Group

Company number: 6970017

Registered office:

Unit 10, The Tanneries, Titchfield, PO14 4AR, United Kingdom

VAT: 189225085

Email: info@blue.uk.com

Phone: +44 1489 858133

For the purposes of UK GDPR and the Data Protection Act 2018, we are the data controller.

2. Personal Data We Collect

We collect only data necessary to operate our business and comply with UK law.

2.1 Information You Provide

  • Name
  • Billing and delivery address
  • Email and telephone number
  • Account login details
  • Order history
  • Payment confirmation details
  • Firearms certification details where legally required

Failure to provide required information may prevent us from processing your order.

2.2 Automatically Collected Data

When you use our Website, we may collect:

  • IP address
  • Device and browser data
  • Pages viewed and usage data
  • Cookie identifiers

3. How We Use Personal Data

We process personal data only where lawful under UK GDPR. Lawful bases include:

  • Performance of a contract
  • Compliance with legal obligations
  • Legitimate business interests
  • Consent (where required)

We use data to:

  • Process and fulfil orders
  • Verify eligibility for Regulated Items
  • Comply with firearms and export laws
  • Prevent fraud and unlawful transactions
  • Respond to enquiries
  • Improve Website functionality
  • Send marketing communications (where permitted)

We reserve the right to refuse or cancel transactions where legal compliance cannot be verified.

4. Regulated Items & Legal Compliance

Where you purchase Regulated Items, we may process:

  • Firearms or shotgun certificate details
  • Identification information
  • Transfer documentation

This processing is strictly for compliance with UK firearms legislation and related regulatory requirements.

We retain firearms transaction records for the period required by law.

5. Payments

Payments are processed securely through third-party payment providers using encrypted systems.

We do not store full card details on our servers.

6. Hosting & Technical Providers

Our Website is operated using an eCommerce platform. Personal data may be processed by this platform or its authorised infrastructure providers for hosting, maintenance, and system administration purposes.

We also use trusted third-party service providers for:

  • Email services
  • Hosting infrastructure
  • IT security
  • Professional advisory services

All providers are required to implement appropriate technical and organisational safeguards.

7. Analytics & Advertising

We use the following services:

7.1 Google Analytics

We use Google Analytics to analyse Website traffic and usage behaviour. Google may process data including IP addresses and browsing activity. Data may be transferred outside the UK under appropriate safeguards.

You may opt out via browser settings or Google’s opt-out tools.

7.2 Meta (Facebook & Instagram)

We may use Meta tracking technologies (including Meta Pixel) to measure advertising performance and improve marketing relevance.

Meta may process usage data in accordance with its own privacy policy.

These services may use cookies. See our Cookie Policy for further details.

8. Sharing of Personal Data

We may share data with:

  • Payment providers
  • Delivery companies
  • Registered Firearms Dealers (where required for transfer)
  • Professional advisers
  • Law enforcement or regulators

We do not sell personal data.

We disclose information only where necessary or legally required.

9. International Transfers

Where personal data is transferred outside the United Kingdom, appropriate safeguards (such as Standard Contractual Clauses) are used in accordance with UK GDPR.

10. Data Retention

We retain personal data only as long as necessary to:

  • Fulfil contracts
  • Comply with firearms and tax legislation
  • Resolve disputes
  • Enforce our legal rights

Data no longer required will be securely deleted or anonymised.

11. Your Rights

Under UK GDPR, you may have the right to:

  • Access your personal data
  • Request correction
  • Request erasure (where legally permitted)
  • Object to processing
  • Restrict processing
  • Request portability

Requests must be made in writing to info@blue.uk.com.

We may request identity verification before responding.

You may complain to the Information Commissioner’s Office (ICO) if you believe your data rights have been infringed.

12. Security

We implement appropriate technical and organisational measures to protect personal data, including:

  • Secure hosting infrastructure
  • Encrypted payment processing
  • Restricted internal access
  • Physical premises security

No system can be guaranteed completely secure. You transmit information at your own risk.

13. Marketing

We may send marketing communications where permitted by law.

You may unsubscribe at any time using the link provided in emails or by contacting us.

14. Third-Party Websites

Our Website may contain links to third-party websites. We are not responsible for their privacy practices or content.

15. Changes to This Policy

We may update this Privacy Policy at any time. Continued use of the Website indicates acceptance of any revised version.

16. Contact

The Blue Group

Trading as Blue Fieldsports and Falcon Design

Unit 10, The Tanneries, Titchfield, PO14 4AR, United Kingdom

Email: info@blue.uk.com

Phone: 01489 858133